A new year means a whole new group of home buyers entering the home market. If you want to sell your home fast, you need to get to know what these home buyers are looking for. Today’s buyers have specific tastes and turnoffs that could make the difference between successfully selling your home or waiting on the sidelines.
Here are five tips to follow to attract home buyers:
Market to Millennials
Millennials are all grown up now (20’s-30’s) and they’re starting to hit the home market, which means you need to pay careful attention to what their tastes and interests are. By the end of the year, it’s predicted that 43% of all home sales are going to come from millennials, so it’s important to understand their needs and wants.
So, what do millennials want? Well, there is a misconception around the idea that Millennials only want to live in urban areas, but about 56% of home buyers aged 36 and under bought homes in the suburbs in 2016. Although Millennials will choose the “city life” is renting an apartment, it’s not the same case when looking to purchase a home. Millennials also love neighborhoods where they can walk around, grab a bite to eat and have access to close shops or other amenities within walking distance. They also look for environmentally friendly features like storm windows, insulated water heaters, and solar panels, along with new smart home features.
Don’t worry, if your home isn’t “hip” enough for the Millennial generation, don’t forget about the huge market of Baby Boomers. These are people who are 65 years or older and their numbers are expected to double from 46 million in 2016 to 98 million in 2060. Plus, according to AARP, 90% of all seniors want to stay at home as they grow older versus being put into a nursing home.
Take a look around your home and note any universal design features that may appeal to Baby Boomers, such as a large bathroom that creates enough room for a wheel-chair to be used.
If you think your home lack amenities, you may be surprised by what is considered a plus. A one-level ranch or a home with the master bedroom on the ground floor presents less of a risk of falls, so make sure to mention these features as perks when marketing your home to Baby Boomers.
If your house has a beautiful backyard, a great neighborhood or a home sitting on several acres of land, virtual tours could prove to be a helpful tool to selling your home. You can do this if you have a “Insta360” camera, “GoPro” or a Drone! This is a much better visual to give to prospective buyers because it will give them an aerial view of your home and will showcase everything your home has to offer from various viewpoints.
Smart Home Features
Can you believe we’re at the point in our human lives where we don’t leave the house without our cell phones? Now that so many home buyers come with their own smart home gadgets, it pays to make sure your home is compatible.
Home security systems, smart thermostats like NEST, and several other Smart Home systems and appliances that stay with the house once it’s sold are incredibly appealing to buyers. However, most home buyers have already invested in personal products on one platform or another (Amazon Echo, Google Home, or Apple HomePod) and it is important that your systems and appliances support all of these options in order to stay attractive to the largest pool of potential buyers.
Consider a Pre-Inspection
To ease any concerns buyers might have about your home’s condition, consider having your home pre-inspected, which can reassure buyers that the house is in good shape, or point you towards repairs you might want to make before you put your home on the market. However, getting your home pre-inspected doesn’t mean the home buyers won’t want to get their own inspection, too.